Pigalle vodka is marketed as representative of the nightlife of Paris, France. To emphasize this fact, the bottle is represented in a nighttime black with red accents showing different nightlife scenes from dice, to female dancers, to street lamps and more. It is made in France from a base of wheat--traditionally the base for French vodka--and blended down with Gensac spring water. They say the taste is "unforgettable like a French kiss." Pigalle is a particular locale in Paris named for sculptor Jean Baptiste Pigalle and is regarded as one of the more adult sections of Paris.